![]() Gaming is changing the way that live entertainment thinks, and the way that we are fans engage with it. Would Abba Voyage have been such a success without Riot Games? I’m not sure it would. Roll over volleyball, here comes Valorant. This year, despite the Commonwealth Games deciding not to make eSports a regular medal event in 2026, the success of its pilot at Birmingham 2022 shows the future potential for eSports to become a staple of multi-sport events. The Olympic Games launched a trial ‘Virtual Series’ last year. Many of the more traditional sports events are dipping their toes in the water, too. It is a fine balance to professionalise an approach to eSports without losing the soul of this very new culture, but they’re doing it very well. Fnatic is a fascinating business to study for a sports industry that is still learning how to use new digital tools to support the ‘traditional’ event match days.įaced with the challenge of making digital competitions relevant to fans of all ages, like many teams they have used a blend of physical and digital tactics to do this. ![]()
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